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Last week we held our inaugural Networking Evening at our Head Office in the City of London. The evening was centered around a beautiful collection of shoes from entrepreneur Lucy Choi, the niece of legendary shoe designer Jimmy Choo, who has her very own collection of designer shoes under the label ‘Lucy Choi London‘.

The evening brought together a wide range of business & media professionals, all whom came together to network and socialise, whilst trying on the fabulous shoes from Lucy’s collection.

When talking about her entrepreneurial journey, and the inspiration for her shoes, Lucy explained:

“I really wanted to launch a shoe brand known for its quality, comfort, design and price, which is quite a rare mix. My inspiration comes from ‘The Two K’s’ – Kate Moss and Kate Middleton. Our ‘Rock & Royal’ theme means that the shoes cater to a all different customers, but the one thing they have in common is that they want this rare mix of quality, comfort, design and price. They are shoes that you can wear everywhere, not just shoes which you only wear a few times.



I am very fortunate to be part of the Jimmy Choo family. I could have worked for my uncle, but I wanted to go and learn from somewhere else and prove that I could do it myself. I have always been very determined, which may be due to the way I’ve been brought up. When I started my business I took a risk, and I sold my flat. If I decide to do something, I commit to it entirely. It doesn’t matter how clever you are. That’s a tool that was given to you but you have to use it. I don’t do things half measure. You have to go for it.”


If you would like to register your interest for Singer Capital Markets’s next networking evening, please email


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